We all know giveaways work, but here’s a question most marketers overlook:
Do the words you use in your giveaway really impact conversions?
The short answer: Absolutely.In this blog, we’ll show you real analytics comparing campaigns before and after optimizing their giveaway verbiage. From open rates to sales, we’ll break down how better words lead to better results—and how you can replicate the same success for your brand.
Metric | Before Optimization | After Optimization | %Improvement |
Email Open Rate | 16.4% | 28.7% | +75% |
Landing Page CTR | 3.1% | 6.8% | +119% |
Giveaway Entries | 412 | 892 | +116% |
Social Shares | 119 | 276 | +132% |
Product Sales (Post-Giveaway) | $2,140 | $4,650 | +117% |
Conclusion? Optimized verbiage doubled performance in nearly every category.
💡 What Changed? Side-by-Side Verbiage Comparison
Let’s look at what was actually rewritten:
📌 Headline Example
- Before: “Join our giveaway now”
- After: “Win a $100 Gift Card in Seconds – No Purchase Needed”
✅ Why it worked: Clear value, time expectation, and trust signal (no purchase)
📌 CTA Button
- Before: “Submit”
- After: “Claim My Free Entry Now”
✅ Why it worked: Personal, action-driven, and benefit-oriented
📌 Social Caption
- Before: “Check out our giveaway”
- After: “Your chance to win BIG just dropped! 🎁 Tag a friend & enter now 👇”
✅ Why it worked: Emotion, urgency, and community-driven language
🔍 Key Metrics Explained
1. Open Rates (Email)
Better subject lines mean more eyeballs.
Subject A: “We’re Giving Something Away”
Subject B: “🔥 Win a $100 Gift Card – Only 3 Days Left!”
➡️ Open rate jumped from 16.4% to 28.7%
2. Click-Through Rates (Landing Pages)
Effective headlines and CTAs guide users to the form.
➡️ Doubling CTR = double the traffic to your entry form
3. Giveaway Entries
Simplified instructions, shorter forms, and clear incentives encouraged more users to finish their entries.
➡️ +116% more people entered
4. Social Shares
Fun, shareable copy inspired more users to tag friends and share the giveaway.
➡️ +132% boost in social amplification
5. Post-Giveaway Sales
Follow-up emails using personalized, benefit-driven messaging led to more purchases.
➡️ +117% increase in post-campaign revenue
🧠 What This Means for Your Next Campaign
Your copy isn’t just filler—it’s a conversion tool. Every word should have a purpose:
- Grab attention
- Build trust
- Create urgency
- Make the process simple
Most importantly, it should sound like a human wrote it for another human.
🛠️ Tools That Help Optimize Giveaway Verbiage
- WebCartisan Plugin – Built-in copy templates, A/B testing, and entry analytics
- ChatGPT – Quick idea generation for CTAs and headlines
- Google Optimize – Test copy variations in real-time
- Hotjar / Crazy Egg – Heatmaps to analyze scroll and click behavior
- Mailchimp / Klaviyo – Email A/B testing and open rate tracking
✅ Final Takeaway: Words = Revenue
If your giveaway isn’t converting, it’s not always the prize or the platform—it’s probably the verbiage.
📌 You don’t need a bigger budget. You need better words.
Start testing, rewriting, and tracking your copy. Use the data. Let the numbers guide your tone, length, and phrasing. At WebCartisan, we help brands do exactly that—with measurable results.
👉 Ready to turn your next giveaway into a conversion machine?
Use our Giveaway Verbiage Toolkit to rewrite your campaign in minutes.
🚀 Explore WebCartisan’s Copy Optimization Tools »
