Running a giveaway on your WooCommerce store can be a game-changer—if you do it right. Unlike traditional tools like RafflePress, which offer general giveaway features, Giveaway Lottery by WebCartisan is built to go deeper, maximizing conversions, boosting engagement, and creating real sales impact.
In this guide, we’ll walk you through a step-by-step process to launch a viral WooCommerce giveaway that performs better than RafflePress—complete with social sharing triggers, conversion tips, and platform-native features.
🛠️ Step 1: Install Giveaway Lottery by WebCartisan
Start by installing the Giveaway Lottery plugin directly from WebCartisan. It’s lightweight, WooCommerce-native, and integrates automatically with your checkout, cart, and product pages.
- Navigate to your WordPress dashboard → Plugins → Add New
- Upload and activate the Giveaway Lottery plugin
- Complete the onboarding wizard for seamless setup
Pro Tip: No need to use third-party connectors or embed external scripts—this plugin hooks directly into your store’s logic.
🎯 Step 2: Choose a Giveaway Goal
Define what success looks like. Popular goals include:
- Growing your email list
- Encouraging repeat purchases
- Boosting social engagement
- Generating product reviews or UGC
After setting a specific goal, design your giveaway structure accordingly, whether that’s rewarding repeat buyers, incentivising referrals, or encouraging user-generated content.
🎁 Step 3: Create an Engaging Prize
Your prize should not only grab attention but also reflect what your ideal customers truly value. Great options include:
- Store credit (incentivizes post-giveaway sales)
- Exclusive product bundles
- Seasonal discounts with urgency
Make sure your prize aligns with your target audience’s needs.
⚙️ Step 4: Configure Giveaway Rules and Entry Methods
In your plugin dashboard, set:
- Start and end dates
- Entry conditions (purchase, share, refer, review)
- Bonus actions for referrals or social media sharing
The plugin also lets you customize:
- Entry confirmation emails
- Countdown timers for urgency
- Entry progress bars for gamification
SEO Tip: Add a dedicated giveaway landing page with custom meta descriptions and schema markup.
📣 Step 5: Promote Your WooCommerce Giveaway
To make it viral, promote smart:
- Email Blast: Announce it to your mailing list
- Social Posts: Use enticing graphics and countdowns
- Onsite Banners: Add sticky notifications or homepage alerts
Bonus: Use the plugin’s referral system to reward customers for sharing.
📊 Step 6: Monitor Performance and Entries
Track performance in real time:
- Entry totals and sources
- Conversion rates by entry type
- Social shares and referrals
Use the built-in analytics to optimize next time.
🏆 Step 7: Pick and Announce the Winner
Once the giveaway ends:
- You can choose to draw the winner manually or let the built-in fairness algorithm ensure impartial selection
- Email the winner with redemption instructions
- Announce it on your site and social media
Retention Tip: Offer a discount code to all non-winners to keep engagement high.
Why It’s Better Than RafflePress
- Native WooCommerce Automation: No external apps or Zapier needed
- SEO-Optimized URLs and Metadata
- Custom checkout and cart integration
- GEO-based targeting and country-specific promotions
Whether you’re a growing online store or a full-scale eCommerce brand, Giveaway Lottery gives you the edge.
